Hit-Hungry TV Networks Go on a Pilot Spending Spree

Burger expert George Motz in Travel Channel's 'Burger Land' Photograph via the Travel Channel

Network television is looking for love but finding it harder and harder to get a date. Almost all the major networks have seen a drop in prime-time viewers this season—during February sweeps, NBC even fell to a shameful fifth place, behind Univision—as audiences attracted by very specific programming have splintered into niche subgroups. This year’s upfronts in New York feature an undeniable sense of desperation.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.