Hit-Hungry TV Networks Go on a Pilot Spending SpreeBy
Network television is looking for love but finding it harder and harder to get a date. Almost all the major networks have seen a drop in prime-time viewers this season—during February sweeps, NBC even fell to a shameful fifth place, behind Univision—as audiences attracted by very specific programming have splintered into niche subgroups. This year’s upfronts in New York feature an undeniable sense of desperation.
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