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Suitsupply Splurges on New Stores and an Ad Blitz

Suitsupply Splurges on New Stores and an Ad Blitz
Photograph by Will Halsey/Bloomberg Businessweek

The suit business just got a bit tighter.

Suitsupply, a Dutch menswear retailer recently making inroads in the U.S., produced a flashy (and no doubt expensive) fashion show this morning: a 32-page insert in copies of the Wall Street Journal delivered on the East Coast. Next week the insert, which highlights the company’s new U.S. locations and sleek duds, will go into WSJ editions on the West Coast. Roughly 1.2 million Journal subscribers will see it, according to Suitsupply founder and Chief Executive Officer Fokke de Jong.