LinkedIn Continues to Evolve as a News Site

Although it is still seen by many as a place for networking with colleagues and/or posting a digital curriculum vitae, LinkedIn has been behaving a lot more like a news entity recently—and a revamp of its LinkedIn Today offering that was launched on Wednesday is one more step in that evolution. The site now offers “channels,” or categories of news, much as a magazine would, and users can follow or subscribe to those channels, as well as to individual authors who are part of LinkedIn’s Influencer program, another relatively new addition.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.