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Disney Telling Advertisers of Live ABC App in Mobile Push

Walt Disney Co.’s ABC network, staking a claim to growth in online video ads, will brief advertisers next week on a service providing live shows on mobile phones and tablets, people with knowledge of the plan said.

Watch ABC, a first-of-its-kind application from a broadcaster, will stream live and archived shows to pay-TV subscribers, said the people, who sought anonymity because the plans aren’t public. It could be released near the new TV season in September, they said.