Bluescape, the Touchscreen That Covers a Wall

The Bluescape can hold 160 acres of virtual space
Photograph by Clément Pascal for Bloomberg Businessweek

Apple has rolled out smaller models of its iPad. Jeff Reuschel is thinking bigger. The global design director for office-furniture maker Haworth, in partnership with interactive display company Obscura Digital, has created a touchscreen that covers a conference-room wall. Like a supersize version of CNN’s Magic Wall, Bluescape displays a unified image across 15 linked 55-inch flat-screen monitors, each equipped with 32 specialized sensors to read users’ hand movements. Unlike whiteboards or flip charts, it won’t require much erasing or page turning: When zoomed out as far as possible, the digital board’s virtual space totals 160 acres. Using Bluescape, corporate and university clients can store often scattershot brainstorming sessions in perpetuity. Co-workers or classmates can add digital sticky notes, either with a digital pen on the wall itself or by uploading documents from other devices, from which they can also browse the virtual space. “There are fewer and fewer people working in cubicles,” says Reuschel. “The old-fashioned vertical surfaces are going away.”

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