Disruptive

Clayton Christensen, professor of Business Administration at Harvard University, speaks during the Expomanagement conference in Mexico City, Mexico. Photograph: Susana Gonzalez via Bloomberg News

The primary thesis of The Innovator’s Dilemma is that the management practices that allow companies to be leaders in mainstream markets are the same practices that cause them to miss the opportunities offered by disruptive technologies.
Clayton M. Christensen, The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business, page 269, first edition, 1997.

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