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DirecTV Spurns Dish’s View That Wireless Is Satellite-TV Savior

The two largest satellite-television companies in the U.S., after almost two decades of building their businesses with similar strategies, are now heading in almost exactly the opposite directions.

While Dish Network Corp. is seeking a $25.5 billion takeover of Sprint Nextel Corp. -- a move that would transform the company into a wireless carrier -- rival DirecTV plans to keep investing in the traditional satellite business. Mike White, head of DirecTV, sees his current industry as fundamentally strong, despite facing the same mounting programming costs and slowing U.S. subscriber growth as Dish.