Twitter Wants Small Businesses to Buy DIY Ads

Four years ago, Twitter co-founder Biz Stone said the company wasn’t planning to sell advertising to make money. That plan didn’t last long. The following year Twitter began selling “promoted tweets“—sounds much daintier than “ad,” right?—for a handful of big brands. And last year the site started a limited program to let select small businesses create their own Twitter ads on an invitation-only basis.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.