Marketing Secret: Think Form, not Just Function

Any organization can improve its form factor, given the proper mindset Photograph by Benedict Redgrove/Gallery Stock

Have you ever met anyone who loves Facebook’s user interface? Or Craigslist’s? They’re functional, sure. But both could benefit from refinement, as the sites are probably aware: Facebook has more than a dozen open positions in its design and user experience department. Craigslist is also hiring developers with experience in user interface design.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.