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Fab.com Opens Its First Retail Store

Online retail giant Fab.com is opening a brick and mortar store, in the Samwer brothers backyard, no less
Fab.com founders Jason Goldberg (left) and Bradford Shellhammer (right) during Mercedes-Benz Fashion Week in New York
Fab.com founders Jason Goldberg (left) and Bradford Shellhammer (right) during Mercedes-Benz Fashion Week in New YorkPhotograph by Stephen Lovekin/Getty Images

Online retail giant Fab.com, which offers flash sales of designer products, has announced plans to open a physical store. The shop won’t be in New York, where Fab is based, though. It’ll be in Hamburg—right in the backyard of the notorious Samwer brothers, who launched a near one-to-one copy of Fab.com a couple of years ago in an effort to co-opt the American startup’s international business prospects.

Bamarang, the Samwer brothers’ clone, opened for business in Germany, the U.K., France, Australia, and Brazil just six months after Fab.com. The site not only offered similar products, it also closely mimicked Fab’s layout, color scheme, fonts, and photographs. “We even saw a job posting they had that was basically copied and pasted from Fab,” Jason Goldberg, chief executive officer of Fab, told me around that time. “It’s kind of flattering, but come on: If you’re going to do something about design, at least design your own website.”