HBS Professor Brings Jay-Z, Lady Gaga to the Classroom

Photograph by Jason Kempin/Getty Images for You Tube

The cast list of characters in professor Anita Elberse’s class at Harvard Business School reads like the credits of a surreal reality television show. Jay-Z, LeBron James, Lady Gaga, and Maria Sharapova are all featured at one time or another. Elberse writes case studies on the rise, fall, and critical decision-making associated with some of the biggest names in media and entertainment, and her class, “Strategic Marketing in Creative Industries,” is one of the highest-rated among Harvard MBA students.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.