Amazon is making e-readers and tablets and will likely soon introduce a smartphone. As it works to build all types of connected devices, that leaves a natural next step: a television set-top box. The e-commerce giant is planning to introduce a device this fall dedicated to streaming video over the Internet and into its customers’ living rooms, according to three people familiar with the project who aren’t authorized to discuss it.
They say the box will plug into TVs and give users access to Amazon’s expanding video offerings. Those include its à la carte Video on Demand store, which features newer films and TV shows, and its Instant Video service, which is free for subscribers to the Amazon Prime two-day shipping package. The Amazon set-top box will compete with similar products, such as the Roku, Apple TV, and the Boxee Cloud DVR, along with more versatile devices such as the Playstation 3 and the Xbox. An Amazon spokesperson declined to comment.