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Criteo Said to Name JPMorgan for U.S. IPO of French Web Firm

Criteo SA, a French web advertising company, has picked JPMorgan Chase & Co. to help it go public in the U.S. this year, said people with knowledge of the plans.

The startup, founded in Paris in 2005, may seek a valuation of as much as $2 billion, said one person, who asked not to be identified because the details aren’t public. Criteo has spoken to multiple banks about the transaction and may name more managers in the coming weeks, according to another person.