Why LinkedIn Is Buying Newsreader App Pulse

The job-hunting site buys a newsreader app
Illustration by Mitch Blunt

Come to LinkedIn, and stay awhile. That’s the pitch behind the career website’s April 11 acquisition of Pulse, the three-year-old newsreading app, for $90 million. By incorporating Pulse’s stream of content from more than 750 media partners, LinkedIn plans to become more than just an occasional visit for job seekers. “The key for LinkedIn is to become a day-to-day site,” says Blake Harper, an analyst at Wunderlich Securities. “They want to become a publishing platform for professionals.”

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