Skip to content
Subscriber Only

Intuitive Marketed Robot to Less-Skilled Surgeons, Witness Says

Intuitive Surgical Inc. targeted surgeons with “basic or limited” skills in minimally invasive procedures to increase sales of its robotic surgical system, a company marketing executive told a jury.

Ryan Rhodes, Intuitive’s director of marketing, testified yesterday about a “surgical target list” contained in internal marketing documents at a state court trial in Port Orchard, Washington. The trial is over the company’s robotic da Vinci surgical system, and whether Intuitive’s training was compromised by aggressive marketing, which allegedly led to errors in removing a patient’s prostate gland, and eventually caused his death four years later.