Online Sellers Experiment More With Brick-and-Mortar Shops

Warby Parker's holiday spectacle bazaar in New York Photograph by Astrid Stawiarz/WireImage via Getty Images

Over the weekend, online eyewear seller Warby Parker opened a flagship store in SoHo, New York City’s trendy shopping district. It isn’t the company’s first experiment taking its business offline. The company has previously experimented with a showroom concept, allowing would-be customers to try on glasses before purchasing online.

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