Risky Business: Indiana U's 'Spine Sweat Experience'

Photograph by Jason Merritt/Getty Images

Entrepreneurs have to take risks to hope of ever achieving success. How do you teach risk at business school? You make entrepreneurial-minded undergrads take a pass-or-fail business plan course in their senior year where the outcome rides entirely on the opinions of a panel of judges. If the panel likes what they see, the student passes. If they don’t, the student doesn’t graduate—at least not with their classmates in May, says Donald F. Kuratko, creator of the course that is now taught at Indiana University’s Kelley School of Business.

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