Consumers Could Pay Higher Switching Costs in a Data-Driven WorldStacey Higginbotham
How many people do you know that only fly on one airline, even if they hate it beyond reason? They put up with poor service or inconvenient flight times all because they’ve racked up status or miles with the company. They can’t switch or they start over from square one with a new airline that might only be marginally better; the switching costs are too high.
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