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Apple's 'Coach' Campbell Sees Google Glass Starting Era of Intimate Objects

Sergey Brin introduces the Google Class Explorer edition during Google's annual developer conference in 2012
Sergey Brin introduces the Google Class Explorer edition during Google's annual developer conference in 2012Photograph by Kimihiro Hoshino/AFP via Getty Images

Apple’s latest and greatest creation will be something ranging from a wristwatch to touch-ready lingerie, if you read the tea leaves laid out by Bill Campbell, a member of the company’s board. Apple—and Silicon Valley as a whole—has embarked on a path of technological intimacy in which the everyday objects we hold dear appear set for major upgrades, he said.

Campbell held court on Friday at the Mountain View headquarters of Intuit, where he serves as chairman. Also a board member at Apple and close friend of the late Steve Jobs, Campbell has built a reputation as a chief executive whisperer and corporate adviser. As a result, hundreds of employees turned up to listen to him chat with Intuit CEO Brad Smith. This internal event marked a rare such appearance for Campbell, who prefers to operate behind the scenes.