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Yum’s China Sales Tumble 13% in March

Yum! Brands Inc., owner of the KFC and Pizza Hut dining chains, said sales at stores open at least a year fell 13 percent in China in March as its ads failed to regain customers concerned about the quality of its chicken.

Analysts projected a drop of 10 percent, the average of four estimates compiled by Consensus Metrix. Sales dropped 16 percent at KFC while gaining 4 percent at Pizza Hut, the Louisville, Kentucky-based company said in a filing with the U.S. Securities and Exchange Commission yesterday.