Would You Tweet This Article if It Earned You Points?

A young Korean tech entrepreneur is relaunching her grandfather's magazine on an innovative new platform
The first issue of Sasangge will focus on North Korea — its editors hope readers won’t be able to resist sharing with their friends Photograph by Ng Han Guan/AP Photo

Is it possible to coerce virality? Won Hee Chang, a young Korean tech entrepreneur, is looking to find out by reviving her grandfather’s magazine with a new model for monetizing online journalism: Readers who share content via social media will be able to access additional articles for free. Later this month, she’ll launch a Web version of Sasangge, the venerated Seoul-based literary magazine that ceased publication in 1970, not long before her grandfather, a pro-democracy activist, met an untimely end.

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