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At Tumblr, Impossibly Wowed and Incredibly Gross

Tumblr axes the staff of its Storyboard editorial project with a saccharine blog post.
Tumblr CEO and founder David Karp at the 2013 SXSW Music, Film + Interactive Festival

Tumblr CEO and founder David Karp at the 2013 SXSW Music, Film + Interactive Festival Photograph by Heather Kennedy/Getty Images for SXSW

Tumblr founder David Karp lavished praise on the staff of Storyboard, the editorial project his blogging service launched last year. The work was “unprecedented” and “ambitious,” Karp wrote Tuesday night, citing collaborations with major publishers and award nominations. “We couldn’t be happier with our team’s effort,” he added.

Then Karp mentioned that he’d fired them.