AT&T's and Google’s Austin Experiments: Is a Gigabit a Good Idea?

A Google broadband technician installs a Google Fiber network at the home of a customer in Kansas City Photograph by Julie Denesha/Bloomberg

Austin may be feeling like one of the luckiest towns in the world today. Not one, but two big-name companies have said they plan a gigabit network in the Texas capital. But, as both Google and AT&T plan their fiber-to-home deployment strategies, they are testing plans that look inefficient and might bite consumers in the end. Still, innovation is needed in broadband deployment, so all eyes will be watching Austin.

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