CBS Says ‘March Madness’ Final Drew 23.4 Million Viewers

The University of Louisville’s college basketball championship win drew an audience of 23.4 million last night, capping a “March Madness” series that averaged the most viewers in 19 years, according to CBS Corp.

Louisville’s defeat of the University of Michigan attracted 12 percent more viewers than last year’s championship game, New York-based CBS said today in an e-mailed statement. The NCAA tournament, shown on Time Warner Inc.’s cable networks and CBS, averaged 10.7 million total viewers, 11 percent more than a year earlier, according to the statement.

Before it's here, it's on the Bloomberg Terminal.
LEARN MORE