Firing Ron Johnson Won’t Be a Panacea for J.C. Penney

The former Apple Stores chief is out. Replacing him is the man he succeeded at Penney, Myron Ullman
Mike Ullman in 2010 Photograph by Andrew Harrer/Bloomberg

Before celebrating the April 8 ouster of chief Ron Johnson, consider the options for J.C. Penney at this point. In firing the man who created Apple’s stores, JCP’s board is finally admitting that Johnson’s magic isn’t transferable. Building an experience around a high-margin tech brand with a cult-like following isn’t the same as selling mom jeans. We now know that. Ditching all those beloved coupons in favor of everyday low prices? Dumb idea.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.