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Lexus Dethroned by BMW Seeking Under-50s Buyers With IS: Cars

Toyota Motor Corp.’s Lexus, dethroned by BMW and Mercedes as the U.S. luxury sales leader, aims to remake itself with models more like performance cars and less like family cars, leading to a new IS sport sedan intended to lure entry-level drivers who would otherwise buy German.

The 2014 IS arrives midyear with features derived from an intense racetrack analysis with its German rivals. The redesigned car has a lower seating position, a stiffer frame and a “spindle” grille that’s the new face of Lexus.