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Why Amazon’s Jeff Bezos Invested in ‘Business Insider’

Jeff Bezos appears on NBC News' 'Today' show in 2012
Jeff Bezos appears on NBC News' 'Today' show in 2012Photograph by Peter Kramer/NBC/NBC NewsWire via Getty Images

So finally we know who was captivated and informed by the curiously banal and now infamous post on Business Insider from January, “I Was Quite Surprised By Some Things On My American Airlines International ‘Economy Class’ Flight,” by its editor-in-chief, Henry Blodget.

Amazon.com Chief Executive Officer Jeff Bezos, who hasn’t flown economy class since 1998.