The Real Story Behind Bubba Watson's Hovercraft

The sunglass maker engineers a stunt to get lots of eyeballs for its brand
Image via YouTube

On April 2, eyewear and apparel maker Oakley posted a YouTube video titled “Bubba’s Hover” that shows last year’s Masters champion Bubba Watson zipping around a golf course in a hovercraft. “It takes you everywhere you want to go, through sand traps, through waters, shortcuts, into the woods, out of the woods,” Watson says of his upgrade from the standard four-wheeled golf cart.

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