Samsung's Year Abroad

A woman uses a Samsung Galaxy Tab device in Accra, Ghana Photograph by Alfredo Caliz/Panos Pictures

I recently wrote an article about Samsung Electronics and its 20-year evolution from second-rate TV maker to world’s largest electronics company. Manufacturing prowess and engineering excellence have contributed to Samsung’s successes, but another factor is a relentless drive to become a global company. And to achieve that, Samsung goes to some pretty extreme lengths to understand the countries it operates in.

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