When It Comes to Food Labels, We're More Gullible Than We Think

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Many of us take pride in how carefully we parse food labels. We study the ingredients, the nutritional values, and the calorie counts with Talmudic intensity. But according to a recent study, consumers can be duped by the simplest marketing trick of all: the color of labels. When information is presented on a green background (as opposed to red or white), people think it’s healthier. As Marion Nestle, a professor of nutrition and food studies at New York University, wrote on her blog: Read it and weep.

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