When It Comes to Food Labels, We're More Gullible Than We ThinkBy
Many of us take pride in how carefully we parse food labels. We study the ingredients, the nutritional values, and the calorie counts with Talmudic intensity. But according to a recent study, consumers can be duped by the simplest marketing trick of all: the color of labels. When information is presented on a green background (as opposed to red or white), people think it’s healthier. As Marion Nestle, a professor of nutrition and food studies at New York University, wrote on her blog: Read it and weep.
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