Penn Sues Company Over Use of the Wharton Name

Huntsman Hall at the University of Pennsylvania's Wharton School Photograph by Kendall Whitehouse/The Wharton School

What’s in a name? When you’re the oldest business school in America, your name is your brand, and you guard it fiercely. That’s why the trustees of the University of Pennsylvania on March 27 filed a lawsuit alleging trademark infringement against a company that provides business consulting and business education services under the Wharton name.

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