Dumb Question: If Sustainability's So Great, Why Don’t Financial Types Mention It?

This week’s Dumb Question went to Christoph Huetten, senior vice president and chief accounting officer for SAP, which is based in Walldorf, Germany. Huetten last week helped the software maker roll out its first annual report that integrates financial results into one document (or "integrated report ") with non-financial performance metrics , such as carbon pollution, women in management or employee retention.

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