Post-NBA, David Stern Eyes ChinaBy
In 1983, when NBA general counsel David Stern moved into the commissioner’s office, the league was a struggling enterprise. Its regular-season television contract with CBS included just three games, and the championship was broadcast on tape delay. “By the time LeBron James came to the NBA, he had probably been seen more in high school than [Bill] Russell and Wilt [Chamberlain] had been seen in the NBA,” Stern told Bloomberg Businessweek editor Josh Tyrangiel on Thursday night at New York’s 92nd Street Y.
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