How Flipboard Could Disrupt Media Advertising

Advertisers now have many of the same tools as publishers and traditional media companies. Photograph by Getty Images

Flipboard, one of the leading magazine-style news apps, on Tuesday released an update with a number of interesting features, all of which are designed to make it easy for users to curate content and create their own custom magazines. There was a lot of press about the launch, but I think most of the coverage missed a couple of crucial aspects of the new features and how disruptive they could be—not just to traditional media but to all kinds of media.

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