H&M's Online Troubles: U.S. Shoppers Are Still Waiting

Illustration by 731

“Good morning is an understatement! H&M has decided to have online shopping in the U.S. at the turn of the year 2011/2012! Stay tuned for more.” That was a tweet from the company in, yes, January 2011. A year passed, then another. Now the fast-fashion retailer says U.S. customers will be able to shop from its website sometime this summer. Really.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.