Vera Wang Backs Down From Wedding-Dress 'Try-On Fee'

Photograph by Daniel Sheehan Photographers

China’s $57 billion wedding industry floats on ridiculous markups on everything from liquor and cigarettes to photography. But for “VIP” brides-to-be shopping at Vera Wang’s boutique in Shanghai, which is still in a soft-opening phase, one charge took the white wedding cake: The store charged 3,000 renminbi ($482) for a 90-minute, wedding-dress try-on session. That’s right: Customers were paying for the opportunity to pay for something.

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