One of the more disturbing trends for those of us who enjoy a proper drink is the dumbing down of alcoholic beverages. Take the Bud Light Lime-A-Rita, or its younger sister, the Bud Light Lime Straw-Ber-Rita. Both concoctions sound frightening to sip. But it’s still Bud Light, after all, and there’s not much one can do to make Spuds MacKenzie’s favorite brew any less palatable. And bold mixtures like these are confined to cheap beers consumed largely by spring breakers, right?
Unfortunately, no. The same multi-flavored mentality is creeping into the more respectable stuff. There is a proliferation of flavored whiskeys like Jack Daniel’s Tennessee Honey, Jim Beam Red Stag, and Wild Turkey American Honey. Diageo introduced Bushmills Irish Honey last year. And this week marks the most unsettling news yet: Bacardi unveiled a brand called Dewar’s Highlander Honey, which the company describes as a Scotch whisky “infused with Scottish heather honey filtered through oak cask wood.”