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Even Realtors Have a Startup Accelerator

Even Realtors Have a Startup Accelerator
Photograph by David Sacks/Getty Images

Unlike the software or pharmaceutical industries, the real estate business isn’t known for producing innovative technology. So what’s the National Association of Realtors doing launching a startup accelerator?

Then again, who isn’t launching a startup accelerator these days? The 1.2 million-member trade group is perhaps best known for its monthly reports on the state of the U.S. housing market, but it’s no stranger to tech investing: Since 2008, the trade association has operated a $20 million venture fund known as Second Century Ventures that’s made strategic investments with the twin goals of earning return on investment and helping companies that serve NAR members.