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Mayor Bloomberg Unveils $12 Million Ad Campaign for Gun Checks

New York Mayor Michael Bloomberg announced a $12 million television ad campaign urging U.S. senators to support legislation that would expand background checks for gun purchases.

The ads running in 13 states are intended to encourage people “to call their senators if they believe that we should have gun checks that stop criminals and people with mental illnesses from getting guns,” Bloomberg said yesterday on NBC’s “Meet the Press” program.