BMW Counting On Mini Paceman to Counter Fiat 500 ThreatDorothee Tschampa
A dozen years after inventing the nostalgia-hip segment of the car market, Bayerische Motoren Werke AG’s Mini is finding itself increasingly squeezed by Fiat’s zippy little 500. Now, the Germans are pushing back with the Paceman, a two-door crossover coupe designed to keep the brand top of mind among young urban buyers.
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