Apple Buys Indoor Location-Services Startup WiFiSLAM

March 24 (Bloomberg) -- March 24 (Bloomberg) -- Apple, whose mapping software has been criticized for misguided directions and inaccurate landmarks, bought startup WiFiSLAM to add location-identifying technology for when a user is inside a building. 

* Terms not disclosed * Purchase by AAPL among several in recent years to improve

navigation capabilities as it competes with GOOG * AAPL last year introduced mapping software to replace

GOOG’s, a switch that resulted in user complaints, negative

reviews; CEO Cook apologized, vowed to improve the service 


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