Apple Buys Indoor Location-Services Startup WiFiSLAM
March 24 (Bloomberg) -- March 24 (Bloomberg) -- Apple, whose mapping software has been criticized for misguided directions and inaccurate landmarks, bought startup WiFiSLAM to add location-identifying technology for when a user is inside a building.
* Terms not disclosed * Purchase by AAPL among several in recent years to improve
navigation capabilities as it competes with GOOG * AAPL last year introduced mapping software to replace
GOOG’s, a switch that resulted in user complaints, negative
reviews; CEO Cook apologized, vowed to improve the service
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