Alan Cohen: The Ad Man Who Molds Tech Startups

Photograph by Tom Grill

A select group of tech startups, including social media aggregator RebelMouse and gaming rewards company PaeDae, gathered in the lobby of the Four Seasons Hotel in Austin, Tex., earlier this month to share omelets, egg enchiladas, and moneymaking strategies. They were invited not by possible acquirers or venture capitalists, but by advertising executive Alan Cohen and his firm OMD USA Over the past five years, Cohen has doubled as a tech sherpa, quietly influencing how embryonic tech firms build out their businesses during those critical first years after launch.

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