AMD's Former CEO Has Advice for Intel's Next CEOHector Ruiz
I spent an important part of my career battling Intel as the head of smaller rival Advanced Micro Devices, both in the marketplace and in the courtroom, where we challenged Intel’s monopolistic practices. Yet as I watch Intel today, besieged on all sides—by Wall Street, by competitors better positioned to exploit the fast-growing mobile market—I can’t help but think that the next chief executive will face challenges less like what Andy Grove, Craig Barrett, or Paul Otellini did on taking the helm of the world’s largest semiconductor company and more like what I faced at AMD.
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