Small Businesses Still Aren’t Spending on Online Ads

Photograph by Jeff Wheeler/Minneapolis Star Tribune via Zuma Press

There’s plenty of money to be made by serving as an advertising platform for Main Street businesses, and no shortage of ideas for how to best tap into the market. Google and Microsoft’s Bing beefed up their neighborhood-specific business listings years ago. AOL bet big on Patch, its network of hyperlocal blogs. Investors chased companies such as Groupon that offer new models for capturing local ad dollars.

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