Starbucks Hires Sephora Executive as Head of Marketing

Starbucks Corp., the world’s largest coffee-shop chain, hired Sharon Rothstein as its global chief marketing officer.

Rothstein, who will start April 15, was the senior vice president of marketing at Sephora USA Inc., a makeup retailer, Seattle-based Starbucks said in a statement today. She has also held marketing and brand management positions at Starwood Hotels & Resorts Worldwide Inc. and Procter & Gamble Co.

Starbucks Chief Executive Officer Howard Schultz has been buying non-coffee companies, such as Evolution Fresh Inc., Teavana Holdings Inc. and Bay Bread LLC, to help boost sales. Rothstein, who will report to Schultz, will supervise the Starbucks brand along with the newly purchased juice, tea and bakery brands.

Starbucks fell 1.3 percent to $56.93 at the close in New York. The shares rose 6.2 percent this year, while the Standard & Poor’s 500 Index has gained 8.8 percent.