B-School Traditions: Frozen Assets Hockey at CornellGeoff Gloeckler
One of the most popular and unique traditions at Cornell’s Johnson Graduate School of Management is Frozen Assets hockey.
The Frozen Assets—or A$$ets, as their sweaters read—is a student-run team made up of female Johnson MBAs, most of whom have little or no hockey experience. Practices are held whenever the rink is available, which usually means late at night or early in the morning. The team’s game schedule includes matchups against other Cornell intramural women’s teams and the local Ithaca nonstudent women’s team.
Amanda Soule Shaw, executive director of student services at Johnson, was a member of the Assets when she was a student at the school. “My memories of the Frozen Assets are fond ones because everyone was just trying to have a good time,” says Shaw, who graduated from the MBA program in 2005. “It really didn’t matter if you made a fool of yourself, which was a refreshing break during times when maybe you were really concerned about how your classes were going or what was happening in your job search. For that hour we were all just doing our best to stay upright and learn the game.”
The most anticipated game on the Assets schedule each year is against a team made up of Johnson faculty and staff, played at the university’s Lynah Rink, where the Cornell Big Red men’s and women’s teams play. In the 2013 matchup, held on March 3, the faculty team included Shaw; Glen Dowell, professor of management and operations; and Mark Milstein, director of the Center for Sustainable Global Enterprises. Christine Sneva, executive director of admissions and financial aid, captained the Frozen Assets. After three periods, the game was tied 1-1, so they went into a shootout, in which the faculty team pulled away. Final score: 2-1.