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BMW Said to Hire Former Audi Sales Chief to Secure Top Post

Bayerische Motoren Werke AG, the world’s largest maker of luxury cars, plans to hire Peter Schwarzenbauer, the former Audi AG sales chief, as part of an effort to tighten its grip on the premium segment’s top spot, three people familiar with the matter said.

Schwarzenbauer will likely join the Munich, Germany-based company next month and take a top-level management position reporting directly to Chief Executive Officer Norbert Reithofer, said the people, who asked not to be identified because the talks haven’t been finalized yet.