Why a LinkedIn Acquisition of Pulse Would Make Sense

Photograph by David Paul Morris/Bloomberg

According to a number of reports from insiders close to the company—including some who have talked to GigaOM’s Om Malik and others who have talked to AllThingsD.com—LinkedIn is considering an acquisition of news-reading app Pulse for as much as $100 million. At first glance it might seem like an odd pairing: Why would a site that’s focused on corporate networking want to buy a content-recommendation app? As the world of content continues to evolve, though, such a combination actually makes a lot of sense.

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