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Facebook vs. Twitter: Want Your Feed Filtered or Unfiltered?

Mark Zuckerberg, chief executive officer and founder of Facebook Inc., speaks during an event at the company's headquarters in Menlo Park, California on Thursday, March 7, 2013
Mark Zuckerberg, chief executive officer and founder of Facebook Inc., speaks during an event at the company's headquarters in Menlo Park, California on Thursday, March 7, 2013Photograph by David Paul Morris/Bloomberg

Facebook vs. Twitter: How Do You Like Your Social News Feed, Filtered or Unfiltered?
New York Times writer Nick Bilton’s complaints this week about how little engagement his content gets on Facebook sparked a debate about whether the network is deliberately hiding certain types of content to promote its paid-reach services—but it also highlighted how much Facebook controls the feed users see, often in ways they don’t understand or may not even be aware of.

Facebook is going to be launching some new features for its feed on Thursday, which may include new ways of filtering specific kinds of content and possibly new advertising features. Meanwhile, Twitter continues to show you everything, without filtering or ranking it in any way. Which method is better? That depends on how and why you are using it.