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EU’s Reding Says Google, Facebook Can’t Sidestep Privacy Rules

U.S.-based technology firms Google Inc., Facebook Inc., Apple Inc. and other non-European companies that offer services in the European Union must abide by its overhauled data-protection rules, according to the bloc’s justice chief.

The same limits have to apply to all companies that do business in the 27-nation area, EU Justice Commissioner Viviane Reding said in a speech in Brussels today. Consumers in Europe need to know that their data is processed in line with European rules “that reflect the fact that data protection is a fundamental right,” Reding said.